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New Big Ten Logo for Badger Fans to Embrace

This is the new Big Ten logo that we need to embrace, you can see the names are now stacked and the I has been replaced with a 1. For those of you not familiar with logo design the stacked effect that turns the logo into a box is preferable to the prior spread out logo because it is easier to transfer between different media without loosing the ratio. For instance a logo taller than it is wide might not fit correctly on a hat and so forth, no problems with this one so that is good. Personally though we don't really like this one because it is a little hard to read, probably because it seems that they are trying to deemphasize the Ten part. The type looks very collegiate but in a sort of childish sort of way that we aren't happy about, this shouldn't have been that hard just go with the BTN type.


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